It is impossible to separate social media and SEO, as these two strategies are deeply interwoven. Both these inbound strategies focus on building a solid online presence that helps in naturally attracting the target audience to your brand.
That is why having a powerful social media presence directly boosts your search rankings. To help you realize maximum potential out of your (social media optimization) SMO efforts, here are the top 10 ways SMO can boost your website ranking:
2. Focus on Keywords
To give maximum exposure to your social media profiles, you need to align your keywords and social media. Keywords play an important role, if you are not optimizing your social profiles in the right way then you need to devise a better social media strategy.
You need to smartly structure your keywords and target key phrases into details of your social profiles or social media pages such as page name or company info. But add it in a very natural way else you risk looking spammy and promotional. Adding foundation-level keywords into your page, helps you gain visibility in keyword searches on Google and also rank better within the social network searches.
3. Grow your Follower Base
If your company maintains a Facebook and Twitter page and you are still struggling to get traffic from these social media sites then probably you need to rethink your social media strategy. Getting fake likes or requesting friends to make likes is of little to no use. The total number of followers and connections your social media profiles contain has a great influence on your website rankings.
For example, a company with mere 1000 twitter followers won’t receive the ranking bonus of a renowned brand with above million twitter followers and Facebook likes.
However, to keep it fair Google has some stringent rules to it, the quality of your followers also does matter such as buying thousands of proxy followers can do more harm than good to your rankings. So, you need to grow your following in an organic way through it is a slow process but effective in the long run.
Again, to grow your network of followers organically, you need to consistently post engaging content in the form of informative articles, useful tips, short & crisp videos, fun facts, and more to keep your audience hooked.
Present your brand uniquely and use the same voice to update your users regularly. A growing no. of followers certainly gives you more visibility on the search engines.
Oreo is an excellent example of a growing follower base by sharing engaging content consistently. Brand exactly knows what can be a huge hit with the audience over social media and always comes up with content that goes viral be it Oreo’s daily twist Facebook campaign or their entertaining cookie vs cream videos.
At present, the brand enjoys a huge following on social media platforms such as above 42 M Facebook fans, 599K Instagram followers, 14M YouTube followers, well they have surely done a commendable job here.
4. Encourage External Inbound Links
Another way to use social media to your advantage is by encouraging more external sites to link to your content. Further, to gain increased authority in Google, the more diverse external links you get, the better it is.
However, to make it happen, as we mentioned earlier you need to consistently post high-quality and engaging content on your social channels. Once you start posting content, you also need to rigorously promote your content by sharing it into existing threads and discussion forums.
Doing this exercise maximizes your external link sources and also helps you emerge as an authoritative leader in your domain.
5. Optimize Your Posts for Searches
To extend the reach and visibility of your posts, you need to optimize your posts for the searches. You need a strong anchor for your post to increase its engagement. It can be a well-designed infographic, a video, a link to a detailed case study or an article.
Whatever type of content you select, you need to make a title that is short, descriptive and attention-grabbing. Next, when you share this piece of content, you need to frame your title with text that is well-optimized for a specific type of search. Not sure? Let me explain with an example.
If you have written a detailed blog post on the “Best Tips for Baking Butter Cookies,” then it is good to frame it with a specific query. Perhaps something like, “Have you ever wondered how to bake butter cookies?” Again, you can also add some seasonal keywords into the title, to climb up the ladder in the Google search results.
Example: How to Cook Perfect Steak
Below is a similar example for steak.
Further, you can use hashtags relevant to your content to promote it in a better way. Hashtags with the above title can be #bakedgoods, #homemadebuttercookies, #bakedbuttercookies, and more.
Moreover, Google also favors the most popular social media updates by displaying them in the top sections of its SERPs.
6. Share Quality Content
There have been many changes in the Google Algorithm. But one thing that remained constant since the very beginning of SEO is the importance of quality content.
To boost your website ranking, you need to consistently produce and share quality content and social media is no different. The content you share on your social channels needs to be high-quality, it should add some value to the readers.
Your posts can be informative, entertaining, educative, but must add some value to your audience and you will notice a great number of people will be attracted to your brand.
However, to get success with content, you need to consistently produce great content only then you will be able to get your message across and enjoy good readership.
Unlike regular blog posts, microblog posts are very small blogs. They are typically a sentence or two in length and are used to share short pieces of information, or links to videos, articles, images or any kind of news updates or tips.
There are many specific microblogging sites as well such as Tumblr, FriendFeed, Posterous, and more.
Microblogs can be utilized to fuel trending social media posts. And the best part is they can be automatically or manually directed to social media platforms depending on the nature of microblogs.
It helps companies in providing customers with a crisp and steady stream of information and also increases brand awareness. Also, generating quality content consistently gives a lot of exposure to your site and social media profiles on the search results and also grounds for improving your domain authority.
8. Social Bookmarking
Social bookmarking refers to the submission of website links to social websites. All submitted links are public and help in networking and participate in active discussions and more.
If you are thinking that you are probably doing the same on social sites like Facebook, Twitter then let me break the news to you-there are specific sites for this purpose. Sites like Reddit, StumbleUpon, Digg, Bizsugar, Scoop.it, etc are popular social bookmarking sites.
The web pages bookmarked on these sites helps you earn a quality backlink. And as we know, quality backlinks can dramatically help a website in increasing their Google ranking. That is why it is very essential to make social bookmarking a part of your SMO strategy.
9. Use Keywords in Your Social Content
Your social media efforts and search engine optimization of your website is deeply connected. To improve engagement with your social media posts, you need to include relevant keywords in your social content or posts.
Use carefully selected keywords in your links, posts, and hashtags when sharing content on social platforms. This practice helps you to increase your ranking in the social search results and also increases the visibility of your brand to a great extent.
Sometimes, a carefully selected hashtagged post can work like magic for you and makes your post more searchable. Again, using relevant keywords and trending hashtags may help a follower find your profile, more of your similar kind of content, and if they find it engaging they may click through your website directly. So, you cannot afford to ignore keywords when creating your social content.
10. Create Social Content Worthy of Backlinks
Your social media posts have the capability to go viral, they are not limited to only social networks. They are aggressively being used in articles, blog posts, ebooks, and even in engaging videos and presentations.
So when you create compelling social media content, that other brands or people want to refer, your content, this allows you to gain backlinks to your social media profiles and even website. And this helps you in increasing your authority with the search engines.
Lastly, there is no doubt that social media ties directly to search engine rankings of every website. So, your social media acts as an extension of your SEO practices and greatly impacts your reach, brand identity, popularity, and overall online presence.
If you Need the Best SMO Service to Grow up your Business Online Presence then contact on Astrum InfoTech the Leading Digital Marketing Service Provider in Delhi NCR.
I have read so many articles about the blogger lovers but this article is truly a good piece of writing, keep
The added advangage tto work as a vendor is the fact that ClickBank have over 150,000 Affiliate Marketers.
3. Strong relationships with your fellow entrepreneurs that
will assist you Every TIME. Affiliates market vendor’s product
and achieve a commission each time they promote.
It’s fairly simple to follow together with the entire training, but
the one downside is that they are launched on a time schedule.
Though there are just a few posts by more competent CBU members within the
Forum, they comprise most likely lower than 2% oof the posts in the Forum.
The CBU instructors and staff have not participated much within the Foru or respolnded to ongoing probems with it or CBU.
CBU staff and instructors hve essentially abandoned the
Forum this 12 months. Some Forum members have osted scams annd others have posted plagiarized content.
There have been only a few comments or contributions from employees
or instructors all yr. The movies in each training module are high-high quality and anchored by great instructors.
Very descriptive blog, I loved that bit. Will there be a part 2?
Hi there, I enjoy reading through your article post. I like to write a little comment to support you.
What’s up, its pleasant article on the topic of media print, we all understand media is a fantastic source of data.
Wonderful work! This is the kind of information that should be shared around the net.
Disgrace on the seek engines for now not positioning this
put up higher! Come on over and seek advice from my website .
Thank you =)
Whats up this is kinda of off topic but I was wanting to know if blogs use WYSIWYG editors or if you have to manually code
with HTML. I’m starting a blog soon but have no coding skills so I wanted to get
guidance from someone with experience. Any help would be greatly appreciated!